Thesis: Growth meets robotics (m/f/d)

Our sewing robots are ready for the market. But where do they pay off most? Find out with us!

ADOTC is an impact-driven start-up based in Berlin. We are working to fundamentally change textile production through automation, robotics, and AI in order to make it more sustainable. Our robotic sewing cells automatically sew fabric parts together and are offered as Automation-as-a-Service. Inquiries reach us from many industries and countries. Now it is about setting the right priorities: which customers benefit most, what is automation worth, and which partners open doors for us?

Our goal: A clear go-to-market strategy that lets us grow faster and more purposefully.

Your topic: Target markets, pricing, and partners

• Target markets and customers: You compare industries such as apparel, workwear, automotive, medical textiles, and home textiles as well as relevant countries. Using a scoring model, you determine which segments fit ADOTC best and estimate the market size (TAM, SAM, SOM).
• Pricing model: You compare pricing models for Automation-as-a-Service, such as per piece, per cell and month, or tiered pricing. In conversations with customers, you assess willingness to pay and build an ROI calculator that compares our cells with labor costs in each country.
• Sales and partner strategy: You identify partners who give us access to customers, such as system integrators, sewing machine and robot manufacturers, distributors, or brands with their producer networks, and develop suitable partner models based on commission, joint sales, or reference customers.
• Go-to-market plan: You combine the results into a plan with priorities, actions, and KPIs.

Your result: A go-to-market strategy with prioritized target segments, a validated pricing model including an ROI calculator, and a partner concept that our sales team uses directly.

What you bring

• Current studies in economics, business administration, industrial engineering, international management, marketing, or a related field
• First experience with market analysis, strategy, or pricing
• Confident use of Excel and enjoyment of numbers
• Interest in technology and industry, ideally robotics or textiles
• Strong communication skills with customers and partners
• Very good command of English, German is a plus

What we offer

• Bachelor's or Master's thesis, starting immediately, close supervision coordinated with your university
• A topic with direct practical impact: your results flow directly into sales and strategy
• Insight into start-up life and contact with customers and partners from textiles and robotics
• Access to market data, customer inquiries, and the know-how of the team
• A cheerful, creative, and dynamic team with plenty of responsibility